VELOREMIT
Transforming Global Money Transfers
ASSIGNMENT
MY ROLE
UX Lead -
Interaction Design
Visual Design
User Flows
Rapid Prototyping
DELIVERABLES
User Research
User Interviews
High Fidelity Designs
User Research
User Interviews
High Fidelity Designs
User Research
User Interviews
High Fidelity Designs
TEAM
Front End Developer
Back End Developer
iOS Developer
QA Analyst
Front End Developer
Back End Developer
iOS Developer
QA Analyst
Front End Developer
Back End Developer
iOS Developer
QA Analyst
PROJECT OVERVIEW
Veloremit is a cutting-edge money exchange platform designed to empower individuals and businesses worldwide by offering seamless, affordable, and secure money transfer solutions. The goal was to simplify cross-border transactions, making it easier for people to support their communities, connect with loved ones, and achieve their financial goals.
In today's digital world, traditional banking methods often pose challenges such as high transaction fees, slow processing times, and complex requirements. Veloremit was built to address these pain points and offer a reliable alternative with an intuitive and accessible platform. By leveraging modern fintech innovations, we aimed to revolutionize the remittance industry and provide users with an efficient, transparent, and customer-centric solution.
Veloremit is a cutting-edge money exchange platform designed to empower individuals and businesses worldwide by offering seamless, affordable, and secure money transfer solutions. The goal was to simplify cross-border transactions, making it easier for people to support their communities, connect with loved ones, and achieve their financial goals.
In today's digital world, traditional banking methods often pose challenges such as high transaction fees, slow processing times, and complex requirements. Veloremit was built to address these pain points and offer a reliable alternative with an intuitive and accessible platform. By leveraging modern fintech innovations, we aimed to revolutionize the remittance industry and provide users with an efficient, transparent, and customer-centric solution.
WHAT WE SET OUT TO ACHIEVE
Enhancing Accessibility: Provide a user-friendly platform for sending and receiving money with minimal friction, ensuring users from all backgrounds can utilize the service with ease.
Affordability: Reduce transfer costs compared to traditional banking methods by minimizing transaction fees and offering competitive exchange rates.
Security & Compliance: Ensure all transactions meet international security standards and regulatory requirements, providing users with confidence and peace of mind.
User Trust & Growth: Establish Veloremit as a reliable and preferred money transfer service globally by prioritizing transparency, ease of use, and customer satisfaction.
Seamless Integration: Develop a platform that integrates with banking systems, digital wallets, and payment gateways to provide users with multiple options for sending and receiving money.
Enhancing Accessibility: Provide a user-friendly platform for sending and receiving money with minimal friction, ensuring users from all backgrounds can utilize the service with ease.
Affordability: Reduce transfer costs compared to traditional banking methods by minimizing transaction fees and offering competitive exchange rates.
Security & Compliance: Ensure all transactions meet international security standards and regulatory requirements, providing users with confidence and peace of mind.
User Trust & Growth: Establish Veloremit as a reliable and preferred money transfer service globally by prioritizing transparency, ease of use, and customer satisfaction.
Seamless Integration: Develop a platform that integrates with banking systems, digital wallets, and payment gateways to provide users with multiple options for sending and receiving money.
Enhancing Accessibility: Provide a user-friendly platform for sending and receiving money with minimal friction, ensuring users from all backgrounds can utilize the service with ease.
Affordability: Reduce transfer costs compared to traditional banking methods by minimizing transaction fees and offering competitive exchange rates.
Security & Compliance: Ensure all transactions meet international security standards and regulatory requirements, providing users with confidence and peace of mind.
User Trust & Growth: Establish Veloremit as a reliable and preferred money transfer service globally by prioritizing transparency, ease of use, and customer satisfaction.
Seamless Integration: Develop a platform that integrates with banking systems, digital wallets, and payment gateways to provide users with multiple options for sending and receiving money.
UNDERSTANDING USER NEEDS
Before developing Veloremit, we conducted extensive research to gain insights into user pain points and expectations from a modern remittance service. Our approach included:
User Interviews & Surveys: We engaged with individuals and businesses that frequently send and receive money across borders to identify their main challenges.
User Personas: Based on our research, we created user personas representing key demographics such as migrant workers, freelancers, business owners, and expatriates.
Competitor Analysis: We analyzed existing money transfer solutions to pinpoint their limitations and opportunities for improvement.
Usability Testing: Iterative testing was conducted to ensure that users could navigate the platform effortlessly, minimizing friction and maximizing efficiency.
Before developing Veloremit, we conducted extensive research to gain insights into user pain points and expectations from a modern remittance service. Our approach included:
User Interviews & Surveys: We engaged with individuals and businesses that frequently send and receive money across borders to identify their main challenges.
User Personas: Based on our research, we created user personas representing key demographics such as migrant workers, freelancers, business owners, and expatriates.
Competitor Analysis: We analyzed existing money transfer solutions to pinpoint their limitations and opportunities for improvement.
Usability Testing: Iterative testing was conducted to ensure that users could navigate the platform effortlessly, minimizing friction and maximizing efficiency.
Before developing Veloremit, we conducted extensive research to gain insights into user pain points and expectations from a modern remittance service. Our approach included:
User Interviews & Surveys: We engaged with individuals and businesses that frequently send and receive money across borders to identify their main challenges.
User Personas: Based on our research, we created user personas representing key demographics such as migrant workers, freelancers, business owners, and expatriates.
Competitor Analysis: We analyzed existing money transfer solutions to pinpoint their limitations and opportunities for improvement.
Usability Testing: Iterative testing was conducted to ensure that users could navigate the platform effortlessly, minimizing friction and maximizing efficiency.
MY CALLING
As the Senior Product Designer on this project, I was responsible for leading the design strategy, user research, and overall user experience. My key contributions included:
User Research & Persona Development: Conducted extensive research to understand user pain points and expectations, shaping the design approach.
Design: Designed intuitive interfaces for both web and mobile platforms, ensuring accessibility and ease of use.
Prototyping & Testing: Created interactive prototypes and conducted usability tests to refine user flows and improve engagement.
Collaboration with Engineering & Product Teams: Worked closely with developers and stakeholders to align design solutions with business goals.
Design System Development: Established a scalable design system to maintain consistency across all touchpoints.
As the Senior Product Designer on this project, I was responsible for leading the design strategy, user research, and overall user experience. My key contributions included:
User Research & Persona Development: Conducted extensive research to understand user pain points and expectations, shaping the design approach.
Design: Designed intuitive interfaces for both web and mobile platforms, ensuring accessibility and ease of use.
Prototyping & Testing: Created interactive prototypes and conducted usability tests to refine user flows and improve engagement.
Collaboration with Engineering & Product Teams: Worked closely with developers and stakeholders to align design solutions with business goals.
Design System Development: Established a scalable design system to maintain consistency across all touchpoints.
As the Senior Product Designer on this project, I was responsible for leading the design strategy, user research, and overall user experience. My key contributions included:
User Research & Persona Development: Conducted extensive research to understand user pain points and expectations, shaping the design approach.
Design: Designed intuitive interfaces for both web and mobile platforms, ensuring accessibility and ease of use.
Prototyping & Testing: Created interactive prototypes and conducted usability tests to refine user flows and improve engagement.
Collaboration with Engineering & Product Teams: Worked closely with developers and stakeholders to align design solutions with business goals.
Design System Development: Established a scalable design system to maintain consistency across all touchpoints.
KEY INSIGHTS FROM USER NEEDS
Users wanted lower transaction fees with full transparency about charges.
Speed was a crucial factor—many found traditional banking transfers too slow.
Security concerns were a major barrier, requiring strong authentication measures.
Users preferred multi-currency and multi-payment method options for flexibility.
HIGH FIDELITY WIREFRAMES
To create a seamless experience, we designed and developed an intuitive digital platform that caters to both desktop and mobile users. The goal was to ensure that the platform remains highly responsive, secure, and easy to navigate.
KEY METRICS
To measure our success, we tracked key performance indicators (KPIs) that reflected user adoption, satisfaction, and transaction efficiency.
88%
Increased user sign-ups within the
first six months.
Increased user sign-ups within the
first six months.
Task and Severity
Survey
£30 million+
Processed in successful transfers within
the first year.
Task and Severity
Survey
70%
Improved repeat transactions indicating
strong user trust and engagement.
Task and Severity
Survey
85%
Positive feedback rating achieved based
on customer surveys and app reviews.
Task and Severity
Survey
CORE PROBLEMS ADDRESSED
High Transfer Fees & Hidden Charges
Problem: Many existing remittance platforms had high fees and lacked transparency regarding exchange rates and service charges.
Solution: Veloremit implemented a transparent pricing model, offering competitive rates with no hidden charges. Users can see exactly how much their recipient will receive before finalizing a transaction.
Complex & Slow Transactions
Problem: Traditional banking and remittance services often involve long processing times and require extensive paperwork.
Solution: Our streamlined digital platform simplifies the transaction process, reducing the number of steps required to send money. Most transactions are completed within minutes.
Security & Trust Concerns
Problem: Many users hesitate to use online money transfer services due to fraud risks and regulatory uncertainties.
Solution: We implemented advanced security protocols, including end-to-end encryption, two-factor authentication (2FA), and compliance with global financial regulations.
Poor User Experience & Accessibility
Problem: Existing solutions often had outdated interfaces, complex navigation, and lacked mobile responsiveness.
Solution: Veloremit was designed with a focus on user experience (UX), ensuring intuitive navigation, mobile-friendly design, and support for multiple languages.
High Transfer Fees & Hidden Charges
Problem: Many existing remittance platforms had high fees and lacked transparency regarding exchange rates and service charges.
Solution: Veloremit implemented a transparent pricing model, offering competitive rates with no hidden charges. Users can see exactly how much their recipient will receive before finalizing a transaction.
Complex & Slow Transactions
Problem: Traditional banking and remittance services often involve long processing times and require extensive paperwork.
Solution: Our streamlined digital platform simplifies the transaction process, reducing the number of steps required to send money. Most transactions are completed within minutes.
Security & Trust Concerns
Problem: Many users hesitate to use online money transfer services due to fraud risks and regulatory uncertainties.
Solution: We implemented advanced security protocols, including end-to-end encryption, two-factor authentication (2FA), and compliance with global financial regulations.
Poor User Experience & Accessibility
Problem: Existing solutions often had outdated interfaces, complex navigation, and lacked mobile responsiveness.
Solution: Veloremit was designed with a focus on user experience (UX), ensuring intuitive navigation, mobile-friendly design, and support for multiple languages.
High Transfer Fees & Hidden Charges
Problem: Many existing remittance platforms had high fees and lacked transparency regarding exchange rates and service charges.
Solution: Veloremit implemented a transparent pricing model, offering competitive rates with no hidden charges. Users can see exactly how much their recipient will receive before finalizing a transaction.
Complex & Slow Transactions
Problem: Traditional banking and remittance services often involve long processing times and require extensive paperwork.
Solution: Our streamlined digital platform simplifies the transaction process, reducing the number of steps required to send money. Most transactions are completed within minutes.
Security & Trust Concerns
Problem: Many users hesitate to use online money transfer services due to fraud risks and regulatory uncertainties.
Solution: We implemented advanced security protocols, including end-to-end encryption, two-factor authentication (2FA), and compliance with global financial regulations.
Poor User Experience & Accessibility
Problem: Existing solutions often had outdated interfaces, complex navigation, and lacked mobile responsiveness.
Solution: Veloremit was designed with a focus on user experience (UX), ensuring intuitive navigation, mobile-friendly design, and support for multiple languages.
WHERE WE ARE AT
Veloremit has successfully positioned itself as a leading remittance platform by prioritizing user experience, affordability, and security. Through continuous research, feedback implementation, and technology improvements, we have created a solution that meets the financial needs of users across the globe.
FUTURE ENHANCEMENTS
Expanding to new markets and adding more currency options.
Introducing AI-powered fraud detection and enhanced security measures.
Partnering with local banks and financial institutions to improve liquidity.
Offering additional financial services such as savings accounts and microloans for underserved communities.
Enhancing customer support with multilingual AI chatbots and 24/7 service.