Elevating a Premium Electric Vehicle Brand in Nigeria
Elevating a Premium Electric Vehicle Brand in Nigeria
Elevating a Premium Electric Vehicle Brand in Nigeria
Elevating a Premium Electric Vehicle Brand in Nigeria
Elevating a Premium Electric Vehicle Brand in Nigeria
Elevating a Premium Electric Vehicle Brand in Nigeria
Industry
Industry
Industry
Automobile
Automobile
Automobile
Client
Client
Client
EN1 Technologies
EN1 Technologies
EN1 Technologies
Service
Service
Service
Mobile & Web
Mobile & Web
Mobile & Web
Date
Date
Date
2023-2024
2023-2024
2023-2024
Project Overview
Project Overview
Project Overview
In the growing electric vehicle (EV) market, EN1 aspired to be the leading name in Nigeria. To achieve this, they needed more than just a cutting-edge product—they required a compelling digital presence that could connect with potential customers, elevate their brand, and drive conversions. My role as Design Lead was to spearhead their digital transformation, ensuring that the digital experience mirrored the luxury and performance of their vehicles.
In the growing electric vehicle (EV) market, EN1 aspired to be the leading name in Nigeria. To achieve this, they needed more than just a cutting-edge product—they required a compelling digital presence that could connect with potential customers, elevate their brand, and drive conversions. My role as Design Lead was to spearhead their digital transformation, ensuring that the digital experience mirrored the luxury and performance of their vehicles.
In the growing electric vehicle (EV) market, EN1 aspired to be the leading name in Nigeria. To achieve this, they needed more than just a cutting-edge product—they required a compelling digital presence that could connect with potential customers, elevate their brand, and drive conversions. My role as Design Lead was to spearhead their digital transformation, ensuring that the digital experience mirrored the luxury and performance of their vehicles.
Role & Responsibility
Role & Responsibility
Role & Responsibility
As Design Lead, I was responsible for:
Visual Design: Creating a cohesive, luxury-focused aesthetic for the entire digital experience.
User Flows & Prototyping: Mapping out user journeys across the website, mobile app, configurator, and internal portals.
Collaboration: Working closely with developers and stakeholders to ensure the design translated well into the final product.
As Design Lead, I was responsible for:
Visual Design: Creating a cohesive, luxury-focused aesthetic for the entire digital experience.
User Flows & Prototyping: Mapping out user journeys across the website, mobile app, configurator, and internal portals.
Collaboration: Working closely with developers and stakeholders to ensure the design translated well into the final product.
As Design Lead, I was responsible for:
Visual Design: Creating a cohesive, luxury-focused aesthetic for the entire digital experience.
User Flows & Prototyping: Mapping out user journeys across the website, mobile app, configurator, and internal portals.
Collaboration: Working closely with developers and stakeholders to ensure the design translated well into the final product.
The Problem
The Problem
The Problem
How do you create a luxury digital experience that’s functional, seamless, and resonates with a local audience?
How do you create a luxury digital experience that’s functional, seamless, and resonates with a local audience?
How do you create a luxury digital experience that’s functional, seamless, and resonates with a local audience?
EN1 was targeting Nigerian consumers—a market driven by rising fuel prices and growing interest in sustainable transportation options. My task was to craft a user-centric digital platform that would:
Showcase EN1’s electric vehicles in a compelling, premium way.
Allow users to explore and customize vehicles.
Promote brand merchandise and generate additional revenue.
Create a backend system to streamline operations for EN1’s internal team.
But it wasn’t just about creating a visually appealing site. I had to ensure a seamless, intuitive experience across all digital touchpoints (website, mobile app, configurator, kitshop, and admin portal). Each element had to embody the luxury and performance EN1 promised.
EN1 was targeting Nigerian consumers—a market driven by rising fuel prices and growing interest in sustainable transportation options. My task was to craft a user-centric digital platform that would:
Showcase EN1’s electric vehicles in a compelling, premium way.
Allow users to explore and customize vehicles.
Promote brand merchandise and generate additional revenue.
Create a backend system to streamline operations for EN1’s internal team.
But it wasn’t just about creating a visually appealing site. I had to ensure a seamless, intuitive experience across all digital touchpoints (website, mobile app, configurator, kitshop, and admin portal). Each element had to embody the luxury and performance EN1 promised.
EN1 was targeting Nigerian consumers—a market driven by rising fuel prices and growing interest in sustainable transportation options. My task was to craft a user-centric digital platform that would:
Showcase EN1’s electric vehicles in a compelling, premium way.
Allow users to explore and customize vehicles.
Promote brand merchandise and generate additional revenue.
Create a backend system to streamline operations for EN1’s internal team.
But it wasn’t just about creating a visually appealing site. I had to ensure a seamless, intuitive experience across all digital touchpoints (website, mobile app, configurator, kitshop, and admin portal). Each element had to embody the luxury and performance EN1 promised.
Understanding the User
Understanding the User
Understanding the User
The first step was understanding who we were designing for. EN1’s primary audience was Nigerian users seeking alternatives to rising petrol costs while embracing luxury and sustainable options. They needed:
A simple, intuitive platform that made it easy to explore vehicles.
Content that felt relevant to their local culture and needs.
A seamless mobile-first experience, as a majority of users would be interacting through smartphones.
We conducted market research and user interviews to identify key pain points, preferences, and behaviors. These insights became the foundation for the design approach.
The first step was understanding who we were designing for. EN1’s primary audience was Nigerian users seeking alternatives to rising petrol costs while embracing luxury and sustainable options. They needed:
A simple, intuitive platform that made it easy to explore vehicles.
Content that felt relevant to their local culture and needs.
A seamless mobile-first experience, as a majority of users would be interacting through smartphones.
We conducted market research and user interviews to identify key pain points, preferences, and behaviors. These insights became the foundation for the design approach.
The first step was understanding who we were designing for. EN1’s primary audience was Nigerian users seeking alternatives to rising petrol costs while embracing luxury and sustainable options. They needed:
A simple, intuitive platform that made it easy to explore vehicles.
Content that felt relevant to their local culture and needs.
A seamless mobile-first experience, as a majority of users would be interacting through smartphones.
We conducted market research and user interviews to identify key pain points, preferences, and behaviors. These insights became the foundation for the design approach.
Framing the Problem
Framing the Problem
Framing the Problem
Based on user feedback, the challenge was clear: we needed to create a premium yet practical digital experience for EN1, one that balanced aesthetic appeal with functionality. Users wanted an effortless, luxurious journey, whether they were browsing cars or purchasing merchandise.
Based on user feedback, the challenge was clear: we needed to create a premium yet practical digital experience for EN1, one that balanced aesthetic appeal with functionality. Users wanted an effortless, luxurious journey, whether they were browsing cars or purchasing merchandise.
Based on user feedback, the challenge was clear: we needed to create a premium yet practical digital experience for EN1, one that balanced aesthetic appeal with functionality. Users wanted an effortless, luxurious journey, whether they were browsing cars or purchasing merchandise.
How do we showcase luxury without compromising usability?
How do we make the platform relevant to Nigerian consumers?
How do we ensure seamless functionality across multiple platforms (website, app, configurator, kitshop, and admin portal)?
How do we showcase luxury without compromising usability?
How do we make the platform relevant to Nigerian consumers?
How do we ensure seamless functionality across multiple platforms (website, app, configurator, kitshop, and admin portal)?
How do we showcase luxury without compromising usability?
How do we make the platform relevant to Nigerian consumers?
How do we ensure seamless functionality across multiple platforms (website, app, configurator, kitshop, and admin portal)?
Finding structure:
Finding structure:
Finding structure:
To solve these challenges, I explored several concepts for how EN1 could present a cohesive, premium brand experience across its platforms. We focused on:
A sleek, minimalist design to reflect EN1's luxury status.
Localized content with relevant cultural references and language to resonate with Nigerian users.
Responsive design, ensuring the experience felt seamless whether users were on desktop or mobile.
A car configurator that let users visualize and customize their vehicles, elevating customer engagement.
To solve these challenges, I explored several concepts for how EN1 could present a cohesive, premium brand experience across its platforms. We focused on:
A sleek, minimalist design to reflect EN1's luxury status.
Localized content with relevant cultural references and language to resonate with Nigerian users.
Responsive design, ensuring the experience felt seamless whether users were on desktop or mobile.
A car configurator that let users visualize and customize their vehicles, elevating customer engagement.
Bringing Ideas to Life
Bringing Ideas to Life
Bringing Ideas to Life
We moved quickly into prototyping, focusing on creating intuitive user flows that balanced luxury with ease of use.
Website & Mobile App:
Designed a minimalist homepage with high-quality images and smooth interactions, making it easy for users to explore vehicles while feeling the premium nature of the brand.
Developed a car configurator, enabling users to visualize their ideal vehicle—color, trim, features—in real time. This added a personal touch, letting customers feel connected to their purchase.
Created a kitshop for EN1-branded merchandise, reinforcing brand identity and allowing for additional revenue streams.
Admin Portal:
Built a simple, intuitive admin dashboard for EN1’s internal team to manage car orders, merchandise, and customer inquiries.
We moved quickly into prototyping, focusing on creating intuitive user flows that balanced luxury with ease of use.
Website & Mobile App:
Designed a minimalist homepage with high-quality images and smooth interactions, making it easy for users to explore vehicles while feeling the premium nature of the brand.
Developed a car configurator, enabling users to visualize their ideal vehicle—color, trim, features—in real time. This added a personal touch, letting customers feel connected to their purchase.
Created a kitshop for EN1-branded merchandise, reinforcing brand identity and allowing for additional revenue streams.
Admin Portal:
Built a simple, intuitive admin dashboard for EN1’s internal team to manage car orders, merchandise, and customer inquiries.
Conlusion
Conlusion
Conlusion
To lead in Nigeria's electric vehicle market, EN1 recognized that innovation alone wasn’t enough—it required a digital experience that matched the sophistication and quality of their vehicles. By spearheading their digital transformation, I ensured every interaction embodied the brand’s luxury and performance values, effectively connecting with prospective customers and achieving measurable outcomes.
To lead in Nigeria's electric vehicle market, EN1 recognized that innovation alone wasn’t enough—it required a digital experience that matched the sophistication and quality of their vehicles. By spearheading their digital transformation, I ensured every interaction embodied the brand’s luxury and performance values, effectively connecting with prospective customers and achieving measurable outcomes.
This project highlighted the significance of aligning design with business goals, showcasing how user-focused digital strategies can strengthen a brand and enhance engagement. It also taught me the importance of cross-functional collaboration in crafting cohesive solutions and the need for flexibility when addressing the challenges of emerging markets. These experiences continue to inform my approach to designing meaningful, user-centered solutions moving forward.
This project highlighted the significance of aligning design with business goals, showcasing how user-focused digital strategies can strengthen a brand and enhance engagement. It also taught me the importance of cross-functional collaboration in crafting cohesive solutions and the need for flexibility when addressing the challenges of emerging markets. These experiences continue to inform my approach to designing meaningful, user-centered solutions moving forward.
